Animal takes pride in being depended on by those who demand the most from themselves every day. It is to your lofty standard of excellence that we constantly aspire. True to its blue collar Jersey roots, Animal is first and foremost a family company. And that sense of brotherhood and loyalty informs every incarnation of Animal, from The Cage to The FORVM, from the Animal Barbell Club to our dedicated staff of Brand Enthusiasts. We put our fellow lifter, and their goals, first in all that we do.
A Family Company
A family owned company, born in the 70s on the rough-and-tumble streets of industrial New Jersey, Animal is a product of its environment. Producing no-nonsense supplements and gear for the hardest-training lifters in the world now in our fourth decade, Animal has sought to nourish, educate and inspire dedicated bodybuilders who demand the best.
Backing up our tough talk by walking the walk every day, the Animal commitment to authenticity informs everything we do, because like the place from which we hail, is real.
Our Values
Vision
We walk a road less travelled. And on this journey, only we can truly see our destination.
Dedication
Dedicated to educating, inspiring and supplying the hardest training bodybuilders and weightlifters on the planet with the nutritional supplements they need to fuel their goals, Animal takes pride in being depended on by those who demand the most from themselves every day. It is to your lofty standard of excellence that we constantly aspire.
Humility
We walk a road less traveled. And on this journey, only we can truly see our destination.
Consistency
We walk a road less travelled. And on this journey, only we can truly see our destination.
