Mars Chocolate Drinks and Treats, part of Mars Chocolate UK, is pleased to announce that MILKY WAY will be the latest brand to join its exciting portfolio of protein products with the launch of MILKY WAY Protein Bar.

The new bar boasts the light and delicious taste of MILKY WAY, with 183 calories and 19g of protein. It follows on from the successful launch of MARS, SNICKERS and BOUNTY Protein Bars, which have soared in popularity since the initial launch just over a year ago.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says:

“We have seen an incredible level of demand from the sports specialist channels to introduce more of our popular brands to market in both a protein bar and powder format.

We invest time listening to the consumer, particularly on our social media platforms, to understand which brands they want to see developed, and MILKY WAY has been a stand out popular choice.

“The UK is the fastest growing market in Europe in terms of retail value, with Euromonitor reporting retail values increasing by 14% in 2017. Industry figures also revealed that UK consumers spent £66 million on sports nutrition food and drink products in 2015, up by 27% from 2013*.

“Our range of protein bars has been hugely popular both with specialist channels and with impulse buyers who consume protein on the go, but enjoy the great taste of their favourite confectionery brands. We are excited to be able to offer even more choice within this growing market with the new MILKY WAY Protein Bar.”

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save